Developing a Model to Predict the Gasoline Motorcycle Commuters' Willingness to Buy the Electric Motorcycles

Document Type : Research Article


1 Transportation, Civil and Environmental Engineering Department, Amirkabir University of Technology, Tehran, Iran

2 Transportation, Civil Engineering Department, Amirkabir University of Technology


Nowadays, in most of the megalopolises such as Tehran, the lack of Transportation Demand Management (TDM) policies on Gasoline-fueled Motorcycles (GMs), in comparison to policies implemented on private cars such as odd-even scheme, have been considered effective in increasing GM usage and its undesirable consequences such as Air and Noise pollution. To cope with these issues, Electric Motorcycles (EMs) have been widely implemented and used in most developed and developing countries. The goal of this study is to identify effective factors on motorcyclists' willingness to purchase EMs in the case of a GM ban. A paper-based questionnaire has been used for data collection through a face-to-face survey with those motorcyclists whose work-places are located in the Central Business District (CBD) of Tehran which resulted in 503 samples. A binary logit model has been developed to examine the role of motorcycles' characteristics, socioeconomic characteristics, and motorcyclists' attitudes toward GM usage. The results revealed that those motorcyclists who have purchased their GM because of its cheaper price, those who drive their GM longer, and those who have older motorcycles are less willing to purchase EMs.


Main Subjects

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